An Emphasis On History

Golf truly is a game which honors its history like no other, and this provides marketing opportunities galore.  Having hosted significant professional or amateur tournaments is, of course, an easy jumping-off point; If yours is a facility that has entertained even one significant event, no matter how long ago, it enjoys a significant marketing advantage.  But of comparable value in the marketplace is the luster provided by having been designed by an historically prominent architect – a selling point which, when presented effectively, can be applied to a long list of designers beyond just the MacKenzies, Rosses and Tillinghasts of the world.  And there are numerous smaller nuggets that can be utilized as well, including old-style course design, well-known professionals that have served a facility, past members of distinction (where appropriate), stories from the club’s founding, its golf course evolution, prominent exhibition matches played (or visits by famous players), an architecturally significant clubhouse, a facility’s particular place in local history, and much more.

 Make no mistake, there are many aspects of a brand-new facility that are marketable – and the work involved is often considerably less.  But at MT3 Golf Media, we possess the historical background and resources, as well as the research experience necessary, to maximize whatever historical aspects your facility possesses.  Put our historical expertise to work you - because few things in the golfing world sell better!