An Emphasis On History

Golf truly is a game which honors its history like no other, and this provides marketing opportunities galore.  Having hosted significant professional or amateur tournaments is, of course, an easy jumping-off point; If yours is a facility that has entertained even one significant event, no matter how long ago, it enjoys a significant marketing advantage.  But of comparable value in the marketplace is the luster provided by having been designed by an historically prominent architect – a selling point which, when presented effectively, can be applied to a long list of designers beyond just the MacKenzies, Rosses and Tillinghasts of the world.  And there are numerous smaller nuggets that can be utilized as well, including old-style course design, well-known professionals that have served a facility, past members of distinction (where appropriate), stories from the club’s founding, its golf course evolution, prominent exhibition matches played (or visits by famous players), an architecturally significant clubhouse, a facility’s particular place in local history, and much more.

One of MT3’s specialties is the creation of attractive, graphics-rich historical club and course profiles. These are produced as PDF files which can be easily uploaded to/downloaded from your website, and they can range from brief historical vignettes to longer documents highlighting the club’s founding, course architect and evolution, past tournaments and professionals, etc. They can utilize imagery provided by the club and/or images provided by MT3 (including course maps), and they offer the advantage of being “separate” from the rest of your website; that is, they are not web pages per se but rather uploaded files accessed by an on-screen button, so as not to get in the way of your primary web pages. There is no more attractive or functional way to highlight your club’s history, all presented to you in a simple uploadable PDF file.

 Make no mistake, there are many aspects of a brand-new facility that are marketable – and the work involved is often considerably less.  But at MT3 Golf Media, we possess the historical background and resources, as well as the research experience necessary, to maximize whatever historical aspects your facility possesses.  Put our historical expertise to work you - because few things in the golfing world sell better!