Media Guides
As most working media will generally report whatever information is easily provided to them, an online Media Guide allows the club to control the narrative surrounding it to a very great degree. Telling your story your way – especially as a part of an attractive, neatly produced, illustrated document - goes a very long way towards guaranteeing that what’s reported about you paints your facility in its most favorable light.
Further, an online Media Guide allows club management to minimize dealing with outside inquiries by posting all the information it chooses to within this publicly viewable document. All inquiries, whether by phone or email, can be referred to it, and the document can include a generic club email contact so that more persistent inquirers can be channeled to an appropriate member of club staff – allowing senior club officials to avoid having to field such inquiries almost entirely.
Importantly, such Media Guides are also cost effective, pricing out at roughly one-third of MT3’s standard $1 per-word creative cost.
At present, we offer two levels of online Media Guide – though we’re open to negotiating outside of this price structure as needed.
Our standard Media Guide (which generally runs 30 pages and up) is priced at $5,000 and includes all of the following, each tailored to a particular club’s most favorable storylines:
● Welcome page/table of contents
● A one-page Fact Sheet/Club Overview
● A brief, illustrated history of the club, focusing on all the basics as well as whatever other aspects make a facility unique
● An illustrated timeline of the club’s golfing history
● A detailed profile of the golf course’s architect and, where relevant, its construction
● As appropriate, detailed profiles of famous pros who’ve served the club, or famous members
● Information on the golf course’s design evolution, utilizing aerial photos, computer-drawn maps, etc.
● Where applicable, quotations from famous golfers, writers and others about the club/course
● Graphics-heavy historical/strategic profiles of the layout’s most famous/interesting holes
● Historical story ideas (most writers won’t look too hard for their own stories if you feed them yours)
● Brief (300-400 words) recaps of Major tournaments played at the club
● Historical recaps of any high-level exhibition matches played at the club
● Information on Major events on the club’s future calendar
● Any additional information that makes your club unique
Our deluxe Media Guide (generally running at least 60 pages) is priced at $7,500 and includes all of the above, plus:
● Graphics-heavy historical/strategic profiles of all 18 holes
● Complete results for all Hall-of-Famers (and other select golfers) in all PGA Tour-level events played at the club