Revitalize Your Facility’s Website - And Fast!
As the author of the Black Book series of regional golf course guidebooks, I have examined literally thousands of golf course websites and I can honestly say that only a small percentage present their facilities in anything resembling their most flattering and appealing light. In some cases, this may be due to the quality of software employed, and for those few facilities, yes, an entirely new website might be advisable. But in the overwhelming majority of cases, significant upgrades to a site’s content can be made quickly and uninvasively, breathing new life into your most efficient and accessible promotional tool.
To my experience, most golf course websites suffer from one (or more) of the following maladies:
● Poorly Written Text – It is difficult to present your facility in its best light if your website’s grammar, syntax and narrative flow fall well below a professional level.
● Clichés And Mistakes – Few things lose an avid golfer more quickly than clichéd facility descriptions or, even worse, phrasing that is out-of-line with standard golf parlance – or just flat-out factually wrong.
● Ridiculous Promises – Often due to utilizing prefabricated text from template software (“an unmatched golf experience!”), too many websites make statements which are obviously far out of line with what they actually offer.
● Failure to promote a facility’s unique attributes – All too often, generic text completely fails to sell a facility’s unique aspects. Your golf course is different from every other course on the planet. Sell that!
At MT3 Golf Media, we are not about the costly, time-consuming redesign of your website. Instead we create smart, professional, literate text that frees your existing site from the above problems and highlights your facility’s most marketable aspects. We can create new, open-ended text or write to specific word counts to replace substandard content already in place. Our work is completed with minimal turnaround time, allowing you to upgrade your website without delay. And, importantly, you don’t pay until you are completely satisfied with your new content.